2025-2026 Flu Prevention Campaign Launch


Date: October 1, 2025
From: Health Plan of San Joaquin/Mountain Valley Health Plan (“Health Plan”)
To: Health Plan Providers
Type: Informational/Educational
Subject: 2025-2026 Flu Prevention Campaign Launch
Business: Medi-Cal Managed Care

In partnership with our local public health agencies, Health Plan launched a flu prevention campaign to protect families and communities during the 2025–2026 flu season. The prevention campaign aims to reach members in our service area including San Joaquin, Stanislaus, El Dorado, and Alpine.

In response to low flu vaccine rates among Health Plan’s youngest members and rising cases of RSV, acute respiratory visits, and hospital stays, this year’s campaign was developed as a collaborative effort with San Joaquin Public Health Services and Stanislaus Public Health Services. The campaign encourages conversations about flu vaccine safety in everyday settings such as doctor’s visits, schools, childcare, and community events and aims to help families understand that the flu shot is safe, effective, and accessible.

Launch date: September 15th (campaign will run through March 2026)

Key messages by population:

  • Educate parents and caregivers about the availability of flu vaccines for children 6-24 months and encourage them to schedule appointments with their child’s pediatrician/primary care doctor.
  • Engage high-risk populations and adults to protect themselves and others from serious illness by getting a flu shot at a local health fair/community event, pharmacy or from their primary care provider.
  • Recommend that anyone 6 months and older get the flu vaccine.

As a valued Health Plan provider, please join our effort as a flu prevention ambassador.

Go to www.hpsj.com/cold-flu-partnerships/ for more information, patient handouts, posters, postcards, promo materials, text messaging scripts and more.

Help us ‘Share the Love, Not the Flu’ this season!


If you have any further questions, please contact your Provider Services Representative, or call our Customer Service Department at 1-888-936-PLAN (7526). You may also visit https://www.hpsj.com/alerts/ for online access to the documents shared. The most recent information about Health Plan and our services is always available on our website www.hpsj-mvhp.org

Virtual Look and Learn

Posted on October 1st, 2025

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